10 Ways to Increase AdSense CPC with Simple Adjustments

Do you want to increase your AdSense CPC and earn more money?

AdSense optimization is the answer to this question. You can use a free tool like Ezoic to run ads, or you can also do the manual work by following the tips below.

There are many things when we talk about AdSense optimization, but the main goal is to get an effective CPM and a higher cost per click. Even if you have a good CTR on AdSense, you will not be able to make a good profit. This is a common thing for non-English blogs.

If you fall into the category of these AdSense publishers who are getting a large number of hits other than AdSense Revenue Is Still Low, it is time to understand the points mentioned below. It will definitely help increase AdSense CPC and overall revenue.

What is the cost per click in AdSense?

Let's start by answering the basic question and then move on to some practical tips for increasing your AdSense CPC. CPC stands for cost per click; in short, the money you receive or clicks is cost per click (CPC).

By now, you may have noticed that the AdSense publisher is talking about CTR rather than CPC. If you are serious about AdSense earnings, you should work more on CPC.

Getting thousands of impressions on your ad won't help much, but a blog with a good CPC and good CTR can go a long way.

Cost per click does not directly relate to your traffic if you know and notice the presence of microblogs. You may have already realized that, despite low traffic, such sites make a lot of money from AdSense.

The reason is simple: the eCPM of such blogs is very high, so you get a good income from CPC, and there are also other factors such as competition for advertising, keywords, and much more.

Factors affecting AdSense CPC:

specialization

First of all, it is extremely important to choose the right niche for your blog or website.

The cost per click (CPC) of your ad directly depends on the topic of your blog.

Fine! Let me make one thing clear here: you will choose a suitable niche, but there are niches where you can pay a high cost per click.

1. Here is a list of niches that can give you high returns, and I have ranked them in descending order of cost per click.

1. Insurance: Keywords related to insurance, like "car insurance," "health insurance," "life insurance," etc., tend to be very competitive and expensive. This is because insurance companies are willing to pay a lot of money to get qualified leads.

2. Loans: Similar to insurance, keywords related to loans, like "mortgage," "business loan," "student loan," etc., are also quite competitive with high CPCs. Financial institutions are happy to shell out more to get potential borrowers clicking on their ads.

3. Legal: Keywords related to legal services, like "lawyer," "personal injury lawyer," "bankruptcy lawyer," etc., tend to be expensive because lawyers are vying for high-value clients.

4. Credit Cards: Keywords related to credit cards, like "travel credit card," "rewards credit card," "business credit card," etc., can be expensive because credit card companies are looking for qualified customers who will spend money on their cards.

5. Software: Keywords related to specific software products, especially enterprise-level ones, can be expensive. This is because software companies are targeting businesses that are willing to spend a lot of money on the right software solution.

6. B2B Services: Keywords related to business-to-business (B2B) services, such as "marketing automation," "cloud computing," "enterprise SEO," etc., can be expensive because B2B companies have larger budgets and are looking for high-value clients.

7. Gambling: Keywords related to online gambling, like "online casino," "sports betting," etc., can be expensive because gambling companies are looking for high-rollers.

8. Cryptocurrency: Keywords related to cryptocurrency, like "Bitcoin," "Ethereum," etc., can be expensive due to the volatility and high interest in the cryptocurrency market.

9. Vacation Rentals: Keywords related to vacation rentals, especially in popular destinations, can be expensive because property managers are looking for qualified renters who will spend a lot of money on their rentals.

10. Health Products: Keywords related to certain health products, especially those that target specific medical conditions, can be expensive because companies are looking for qualified leads who are ready to buy.

Content

The second is content. You should write content that should answer the queries of your readers.

So, before starting a blog, try to find on the internet what your readers are looking for, and then try to provide them with solutions.

Remember that you should always communicate directly with your readers.

Your content should be tailored to your niche so that more and more readers can read your blog posts.

So, good content will definitely fetch you higher AdSense rates. Moreover, the search engine loves good content, which means more clicks and more revenue if your ads are targeted and visited by people from countries like the US and UK.

Allow ad blocking.

In Google AdSense, you will find allow ad blocking. You can go there and see how much each ad category is paying you.

This will show you a different category of advertisements appearing on your website.

If you find that a particular ad category is not generating much revenue, feel free to block that category.

Try to block categories that are not relevant to the content or topics of your blog. Let's say the blog is about technology, block ad categories for dating, politics, religion, etc. This will definitely increase the cost per click.

Platform

Your blogs are read on different platforms, like desktop, laptop, mobile, etc.

While your cost-per-click isn't greatly affected by the platforms on which your ads appear, you should do your best to target as many readers as possible. You will get the majority of readers on desktop and laptop computers.

If you can reach your readers on mobile devices, your cost per click may increase because ads that appear on mobile phones are of higher quality. If you are blogging on the WordPress platform, you can use any of these plugins to make your blog mobile-friendly, and it will display AdSense ads optimized for the mobile screen size.

Country

One of the most important factors that can increase your CPC is the country you are targeting. For example, a click on an ad from the United States can pay between 2 and 3 dollars, but a click on the same ad from Egypt can pay only 20–30 cents.

Therefore, always tailor your blog and its content for an audience in English-speaking countries. This will also improve your site's ranking. So always keep in mind the country you are targeting.

Formatting text and images

Perhaps I should have made this sentence clearer at the beginning of the blog. In any case, you should know how to choose the right format for your advertising. If you can fit three ads on a page, choose two 336 x 280 ads and one 468 x 60 ad.

Then the ad format should be text because text ads have a higher CTR (click-through rate). You can also try the ad format for both text and image at the same time, as it gives you a higher cost per click. Display ads are generally less preferred for both reasons: lower CTR and lower cost per click. Although sometimes display ads are based on private types and blogs, they perform better in terms of high CTR, but the cost per click is not as good as text ads. In any case, as I mentioned above, it differs from the corresponding type and location of the most important advertisement.

Position

Don't neglect the position of your ads on the web page because it is directly proportional to your AdSense earnings. Where can I find ads with the highest CPC? The answer is simple. Place two ads inside the blog post and one outside the post. Place a 336 x 280 rectangular ad at the top of your blog, just below the title, and place a second 468 x 60 ad between blog posts. There is only one ad left, which you can place to the right of the post.

Although your choice should depend on why you are blogging, For example, if you are a professional blogger and rely on AdSense, you should not miss the opportunity to optimize your advertising and use the maximum possible ad units on a single page. Although if you are a hobby blogger or have a personal blog, your number one goal is to provide high-quality content and fewer ads, as readers hate ads that distract them from reading.

Let me tell you that the maximum number of clicks and high cost per click come from the two blog ads, especially at the top.

Keep experimenting

I always try something new. Experience can bring you big profits. You can try different outlets, choose different ad placements, and finally get tips from the Google AdSense Center. Don't get stuck on one style; always try something new.

Conclusion

To sum it up, I would simply say that if you follow these 10 tips and implement them, you will definitely be able to increase your AdSense earnings by 30% to 40%. This is a completely legal and honest way to increase your profits in a short time. You can also search for the top keywords for high CPC ads in AdSense and rank one of the posts around them.

Will you let me know which trick worked for you? Increase the cost of advertising on AdSense. Do you think there are non-standard niches and traffic from some countries? Increase your AdSense earnings difference.

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